What are the best marketing tips for small business I can offer?

“Lead with your back end.”

It’s an amazingly powerful concept that I first learned from Steve Rosenbaum, the founder of ZapPowee.  The best way for you to get an overview is to download our free whitepaper “The Money Is In The Back End“.

Here’s the idea.

Today’s consumers do A LOT of research before they buy.  They seek out “Experts” that will help educate them before they make the buying decision.

Make sense?

Of course, it does (I bet you like to buy that way yourself!).

A properly constructed “Back End” automates this process and builds powerful relationships with prospects.  That way when they do decide to buy, you become the only logical choice.  Think of it as the solid foundation that supports and strengthens your entire marketing process.

As a Certified Back End Strategist, I follow a time-tested and proven strategy that gets your foundation in place first. After that, I follow a carefully laid out plan to build upon your successes and integrates important new technologies like social media, video, SMS texting, mobile, reputation management, Local SEO and more.

It all begins with our ZapPowee Marketing System Assessment.

Feel free to contact me for more information about how I can help you “Lead with your Back End!”.


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