Pick up any local magazine or newspaper. Listen to the ads on the radio and TV.  You’ll find most businesses are making the same costly advertising mistakes over and over.

Are you one of them?

Doing it wrong will cripple your business.  Even worse, these mistakes make it almost impossible for you to accurately measure your results (no, asking your customer how they heard about you will not give you the type of business intelligence you need).

Here are the hallmarks of “Costly Advertising Mistakes”:

  1. No Powerful Headline
  2. No Call to Action
  3. No Capture of Contact Information
  4. No Follow Up

Of the 4 of these, “No Capture of Contact Information” and “No Follow Up” are the absolute most critical.  (If you’d like to know why, grab a copy of my whitepaper “The Money Is In The Back End“.  It’s likely the most impactful 15 minutes you can spend on your marketing today).

Fixing these 4 errors will put you head and shoulder ahead of your competition.  Better yet, when you direct all your traffic to process, such as our LEAC Proof Funnel System, you’ll gather critical business intelligence to accurately track and measure the effectiveness of each and every ad you run.

Call your Certified Back End Specialist today and ask about our ZapPowee Marketing Systems Assessment tool that can help you identify quick and easy solutions to improve your marketing, find more prospects and convert them into paying customers.

 

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