You’ve heard it said millions of time before; people buy from companies they “Know, Like and Trust.” Yet most companies do it all wrong. They go for the kill every time, and try to make a sale way too soon.
Instead, spend your time building your authority and becoming the expert in your field that everybody wants to do business with. It’s easier than you think.
Here’s the formula:
- Spend 80% of time educating and entertaining your visitors about your subject.
- Answer the questions in your prospects’ minds (undoubtedly you could probably answer a dozen right now). “Didja Know” Videos*, FAQ’s and emails are a great way to do this.
- Develop a 12 Month Content Schedule and post regularly.
- Make sure your messages get seen across all channels: your blog, Facebook, Twitter, YouTube, email and others. (Ask your Certified Back End Specialist about ZapPowee’s Atomic Marketing Powerhouse that automates this process and makes it easy for you).
It won’t take long. Most of your competitors are not doing these things. You’ll be amazed at the results: More inbound sales requests, more referrals and champions of your business, more positive reviews and much happier customers.
*”Didja Know” Videos is a term pioneered by Mike Stewart that refers to short video clips you can make answering the most common questions your customers have. Your visitors will love them and even share them with their friends and family. Ask your Certified Back End Specialist today if they can help you make 2 to 4 of these videos each month for your blog.